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PRODUCT DESIGN/

2024 Dreamforce HLS Demos

CHALLENGE: Dreamforce 2024 was scheduled two months before Salesforce's next GA software release, but the Healthcare team needed to showcase upcoming features not yet available in the live product.


SOLUTION: Led a team to develop six separate demo prototypes in Figma across several healthcare sectors, cleaning up the narrative and creating compelling visualizations of upcoming features.


RESULTS: Generated high engagement at Dreamforce with 415+ tracked booth scans across two days, successfully previewing unreleased features and generating interest in Salesforce's healthcare solutions.

Keywords: Figma, Product Prototype; Demos; Dreamforce; Pre-Release Preview

© 2025 Gregory T. Lipman | All samples shown are the property of my respective employers or their customers.

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