EXPERIENCE

Elemental AI

Director of AI Accelerated Product Design (Contract), May 2025 - Present
 

• Pioneering AI-driven design methodologies that reduce enterprise app development cycles from months to weeks
   

• Leading customer scoping workshops for mid-market companies accessing enterprise-grade solutions
   

• Testing and implementing novel AI tools to accelerate design and development processes by 300%

Salesforce Specialized Tools & Programs Team

Senior Product Design Manager, November 2024 - May 2025

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• Led $2M+ revenue initiative by delivering Agentforce ROI Calculator with 1,000+ cases, 670+ active users, and 55% adoption by Account Executives and Regional Vice Presidents
   

• Managed global team of 7 product designers across three strategic pillars, delivering AI-powered solutions that directly impacted sales velocity
   

• Pioneered AI-accelerated design processes reducing project timelines from weeks to days through automated qualitative analysis and AI-generated content
   

• Established executive-level KPIs for all Salesforce demo orgs and roadmap planning for Solutions Workspace Demo Guides and Data Cloud pricing calculators used by hundreds of sellers daily
   

Salesforce GSX (Global Seller Experience) Demo Studio

Senior User Experience Manager, January 2024 - November 2024

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• Built comprehensive UX research practice from zero to 300+ member testing network, establishing research-first culture across
  30-person organization
   

• Led cross discipline team of designers, developers, strategists, sellers and executive sponsors in the creation of a self-service Experience Cloud deal support microsite platform generating 49+ customer microsites in Q1FY25 with 1,279+ page visits, scaling successful approaches organization-wide
   

• Delivered healthcare product demos for Dreamforce achieving 415+ tracked booth scans and enabling preview of unreleased features to accelerate product adoption
   

• Managed 4 fellow managers executing cross-discipline initiatives including feedback collection systems and Menu of Offerings development
   

Salesforce Q-Branch Creative (Customer Experience Support Team)

Senior Customer Experience Manager, November 2021 - January 2024
 

• Created 70+ custom microsites and interactive prototypes for $250k+ deals supporting hundreds of deal opportunities annually with measurable impact on sales success
   

• Developed templated customer experience assets that scaled successful approaches across organization while implementing data-driven research methodologies
   

• Led 5-7 person customer experience team bridging gap between sellers, scaled enablement and scaled demo asset functions, resulting in improved deal closure rates with reduced headcount
   

Salesforce Customer Experience Creative Strategy Team

Principal Creative Strategist | July 2015 - August 2021

• Originated storytelling methodologies such as Holodecks, Demo Interaction Maps and Journey Graphic Kits used thousands of times across organization, helping secure millions in new business through innovative customer journey visualizations
   

• Created adaptive selling frameworks that differentiated Salesforce in competitive markets, contributing to 20% year-over-year growth
  for over a decade
   

• Developed breakthrough "Trailmap" visualization method for immersive customer experiences, resulting in major wins including Tiffany & Co. ($500k) and Mattel American Girl ($2M+)
   

CommScope

Contract Creative & Content Strategy Consultant

July 2014 - July 2015
 

• Consulted on website unification project using Adobe XD and Miro for content audits and card sorting.
   

• Advised on SEO, provided creative direction, developed sitemaps and LoFi designs.
   

Edelman Digital 

Senior Vice President, Digital Content Director, July 2011 - July 2014

• Built and led 15-person mixed-discipline creative team including project managers, designers, developers, and writers across major B2C brands
   

• Established real-time content creation capabilities for rapid customer response, improving client satisfaction and retention rates
   

• Managed integrated campaigns for Disney, American Heart Association, SC Johnson, and Conagra while directing website and app
  development projects