EXPERIENCE

Elemental AI

Director of AI Accelerated Product Design (Contract), May 2025 - Present
 

• Reimagining Design Thinking, User Testing & Research processes with AI to Accelerate the delivery of enterprise-grade apps & AI solutions to mid-sized companies without the enterprise price tag.
   

• Responsibilities include leading or participating in customer scoping workshops, product functionality definitions, MVPs, delivery roadmaps, design development, usability testing and stakeholder management. 
   

• Ongoing testing of new and novel AI tools to accelerate or enhance the design or development process and driving founder/leadership consensus as we standardize and scale the startup’s development and delivery process.

Salesforce Specialized Tools & Programs Team

Senior Product Design Manager, November 2024 - May 2025

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• Led a global team of seven product designers across three pillars, spearheading strategic design initiatives leveraging AI, Figma, and Salesforce design systems to deliver high-quality, user-focused, accessible solutions in Agile and rapid-turn waterfall environments.
   

• Oversaw high-impact projects, including the BVD 2.0 Agentforce ROI Calculator (1,000+ cases, 670+ users, 240+ exports, 55% adoption by AEs/RVPs), Data Cloud pricing calculators, and Solutions Workspace Demo Guides system.
   

• Managed product owner responsibilities by defining timelines, tasks, and priorities, ensuring efficient resource allocation and project delivery.
   

• Acted as executive stakeholder liaison by presenting project outcomes and collaborating with leadership to establish annual KPIs, roadmaps, and performance benchmarks to drive improved stakeholder engagement and more structured team objectives.
   

• Mentored team members through personalized development plans, regular check-ins, and career progression initiatives, improving team performance and morale while using the Salesforce V2MOM framework to ensure individual strengths contributed to collective success.
   

• Pioneered AI-driven design processes, including AI-generated art for brand initiatives and AI analysis for qualitative survey responses, reducing timelines from weeks to days.
   

• Developed user testing protocols for several projects, including the Salesforce Demo Store, which led to actionable improvements with over 1,400 views and 300 deployments in the first week of launch.

Salesforce GSX (Global Seller Experience) Demo Studio

Senior User Experience Manager, January 2024 - November 2024

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• Tasked by our Sr. Director, I successfully managed four fellow managers to execute multiple cross-discipline initiatives across our 30-person organization during the year including our GTM Menu of Offerings package with enablement, mastering our Asana instance with Slack integrated workflows, and running our organization's unified feedback guild.
   

• Directed a global team of seven user experience designers to deliver advanced Figma prototypes for healthcare product demos at Dreamforce and World Tour 2024 (415+ tracked booth scans), along with Consensus Tours and AI-augmented video demonstrations to enhance sales effectiveness.
   

• Established comprehensive UX research capabilities, growing a GSX testing network to 300+ members, while implementing a research methods guide and UX Practice that fostered a research-first mentality, improved product adoption rates, and gathered actionable insights.
   

• Led the creation of industry-focused white-labeled websites leveraging AI-generated artwork from Photoshop and Midjourney for Electra (automotive) and Welo (video gaming) Industry, and the final delivery of our Experience Cloud-based self-service customer microsites platform (49+ microsites created, 1,279+ page visits).
   

• Led a cross-functional initiative to standardize user feedback collection and analysis, implementing AI-powered solutions that streamlined feedback processes.
   

• Led with empathy, transparency, and catalytic energy while maintaining strong team retention through organizational changes, creating an environment where creativity flourishes through authentic collaboration.
   

• Championed inclusive customer experiences that address diverse needs and drive sustainable outcomes, contributing to Salesforce's impressive growth through customer-focused innovations.
   

• Established a global Figma repository of white-labeled demo brand libraries and an asset management system to improve design consistency and operational efficiency across diverse business applications.

Salesforce Q-Branch Creative (Customer Experience Support Team)

Senior Customer Experience Manager, November 2021 - January 2024
 

• Led the Salesforce Q-Branch AMER Customer Experience team of 5-7 contributors, bridging the gap between customer-facing sellers and behind-the-scenes enablement to create cohesive experiences that drive measurable business results.
   

• Led development of an Experience Cloud-based self-service platform and created 70 custom microsites and demo prototypes with interactive Figma presentations, increasing asset utilization for hundreds of deal opportunities annually.
   

• Designed templated assets and tools that make success repeatable across the organization while implementing data-driven methodologies built on solid user research.
   

• Refined the business model through project retrospectives while training UI staff on HCI principles and building foundational testing & research skills, resulting in enhanced project outcomes.

Salesforce Customer Experience Creative Strategy Team

Q-Branch, Principal Creative Strategist, August 2021 - November 2021

Marketing Cloud Experience Lab, Lead Creative Strategist, July 2015 - August 2021

• Led creative innovation across business verticals, originating unique storytelling approaches and crafting aspirational user experience stories described by sales teams as "pouring gasoline" on their growth engines, using PowerPoint, Google Slides, and Figma to advance priority prospects with key clients most often for HLS and FINS accounts.
   

• Created adaptive selling methodologies that have been used thousands of times, helping secure millions in new business through innovative storytelling and user-centered approaches.
   

• Developed innovative selling tools for specific high-value deals, then scaled these approaches for broader organizational impact, serving as a critical partner to Go-to-Market leaders seeking to differentiate themselves in competitive landscapes.
   

• Directed design and UX staff, allocated resources appropriately on assignments, and managed scope and schedule, resulting in timely project completion and improved team efficiency.

CommScope

Contract Creative & Content Strategy Consultant

July 2014 - July 2015
 

• Consulted on website unification project using Adobe XD and Miro for content audits and card sorting.
   

• Advised on SEO, provided creative direction, developed sitemaps and LoFi designs.

Edelman Digital Creative Team Leader

Senior Vice President, Digital Content Director, July 2011 - July 2014

Vice President, Associate Creative Director, December 2007 - July 2011

• STRATEGIC LEADERSHIP & DEVELOPMENT

  • Built and managed a 15-person creative team of project managers, digital animators, designers and writers, establishing proactive management processes that improved team stability and project efficiency.
     

• CREATIVE OPERATIONS & DIRECTION

  • Provided hands-on creative leadership and UX direction across all accounts, establishing creative vision that enhanced client satisfaction while streamlining day-to-day operations.
     

• CLIENT & PROJECT MANAGEMENT

  • Led creative strategy for major B2C brands including SC Johnson, Disney, American Heart Association, and Conagra, managing both internal teams and external resources while partnering on schedule development and resource allocation.
     

• INTEGRATED CAMPAIGN DEVELOPMENT

  • Executed comprehensive PR marketing support, social media creative, and digital campaigns across nearly every B2C industry, managing monthly content calendars and creating compelling assets for successful new business pitches.
     

• DIGITAL INNOVATION

  • Established Edelman Chicago's Real-Time newsroom offering and directed website/app development for clients including Veolia Water, AAI Pharma, and DMI's Fuel Up to Play 60, enabling rapid-response content creation across diverse industry verticals.