EXPERIENCE

Salesforce Specialized Tools & Programs Team - Sr. Manager, UX/UI Design

November 2024 - Present

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• Leading a global team of seven UX/UI designers across three pillars, delivering high-quality design solutions in Agile and rapid-turn waterfall environments, resulting in improved design efficiency and team collaboration.
   

• Spearhead strategic design initiatives leveraging AI, Figma, and Salesforce design systems to ensure user-focused, accessible solutions that scale across the organization.
   

• Oversee high-impact projects, including the BVD 2.0 Agentforce ROI Calculator (1,000+ cases, 670+ users, 240+ exports, 55% adoption by AEs/RVPs), Data Cloud pricing calculators, and Solutions Workspace Demo Guides system.
   

• Led cross-functional initiative to standardize user feedback collection and analysis, implementing AI-powered solutions that streamline feedback.
  Act as a liaison to executive stakeholders, presenting project outcomes, gathering feedback, and ensuring alignment with organizational goals.

• Collaborate with leadership to establish annual KPIs, roadmaps, and performance benchmarks.
   

• Mentor team members through personalized development plans, regular check-ins, and career progression initiatives.
   

• Utilize the Salesforce V2MOM framework to set team goals and ensure individual strengths contribute to collective success.
   

• Pioneered AI-driven design processes, including AI-generated art for brand initiatives and AI analysis for qualitative survey responses, reducing analysis time from weeks to days.
   

• Established user testing protocols for Demo Store, resulting in actionable insights that directly informed product development.

Salesforce GSX (Global Seller Experience) Demo Studio - Sr. Manager, UX/UI Design

January 2024 - November 2024

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• Directed a global team of UX/UI designers to deliver advanced Figma prototypes, Consensus Tours, and AI-augmented video demonstrations to enhance sales effectiveness.
   

• Drove UX transformation through research and testing practices, expanding the user testing network to 300+ members and implementing a comprehensive research methods guide that improved product adoption rates & gathered actionable insights.
   

• Developed Figma-based future state healthcare product demos for booths at Dreamforce and World Tour 2024, with 21+ tracked Consensus Tours demonstrating solid customer engagement.
   

• Designed and maintained white-labeled demo brand libraries, ensuring cohesive and scalable visual identities for diverse business applications.
   

• Led the creation of industry-focused white-labeled websites leveraging Al-generated artwork from Photoshop and Midjourney for Electra (automotive) and Welo (video gaming) Industry, and the final delivery of our Experience Cloud-based self-service customer microsites platform (49+ microsites created, 1,279+ page visits).
   

• Championed accessibility initiatives by establishing best practices in design standards and usability testing to ensure inclusive experiences for all.
   

• Optimized feedback collection processes through the integration of collaborative platforms and tools, improving cross-functional communication.
   

• Established global Figma repository and asset management system to improve design consistency and operational efficiency.
   

• Developed comprehensive UX research capabilities, including the GSX Testing Network (254+ members) and UX Practice, providing a foundation for a research-first mentality.
   

• Led strategic Testing & Research V2MOM goals across multiple product areas, aligning design initiatives with business objectives.

Salesforce Q-Branch Creative (Customer Experience Support Team) - Sr. Manager, UX/UI Design


November 2021 - January 2024

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• Led the Salesforce Q-Branch AMER User Experience team of 5-7 contributors, collaborating with SEs across all business verticals to advance priority prospects with innovative, bespoke customer experience ideas, using tools like Figma, Creative Suite, Powerpoint, and Google Slides.
   

• Identified and delivered increased self-service, templated resources for deals by leading the development of an Experience Cloud-based self-service customer microsites platform and new templated approaches to trailmaps, holodecks, and journey graphic storytelling systems, resulting in assets being used on hundreds of deal opportunities per year.
   

• Fine-tuned our extended team's business model by introducing facilitated cross-functional project retrospectives for 20+ priority projects, launching the Q-Branch testing network for testing and research support, and beginning a partnership to align HCI thinking with several leaders in our business, leading to improved project outcomes and ongoing collaboration.
   

• Began the process of training our UI staff on HCI principles and building foundational testing & research skills on the team.
   

• Supported deals by creating Demo Interaction maps to guide customers through complex live demonstrations, designing and building nearly 70 'Big Bet' Experience Cloud microsites for individual customer opportunities, and developing demo prototypes and Figma-based presentation decks and trailmaps with embedded demo prototypes, resulting in a seamless customer experience.

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Salesforce Customer Experience Creative Strategy Team

Q-Branch, Principal Creative Strategist, August 2021 - November 2021

Marketing Cloud Experience Lab, Lead Creative Strategist, July 2015 - August 2021

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• Led creative innovation for the Salesforce Q-Branch Customer Experience support team, originating storytelling approaches such as advanced holodecks, trail maps, and journey graphics, enhancing customer engagement.
   

• Collaborated in-person with Business Consultants, SEs, and AEs during customer journey workshops across various verticals, primarily focusing on HLS and FINS accounts. Crafted aspirational user experience stories to motivate current and potential clients, ensuring these demo stories were presented in the most effective format for each opportunity using slides, videos, demos, or innovative tools like Prezi.
   

• Direct design and UX staff and bring in resources appropriately on assignments while managing scope and schedule.
   

• Trusted advisor to larger team on all HCI activities, such as user testing, user research, prototyping methods, and content analysis.
   

• Partnered with fellow creative strategists on larger, more complex initiatives to deliver bespoke solutions that wow our customers and prospects across all OUs.

CommScope, Contract

Creative & Content Strategy Consultant, July 2014 - July 2015

• Consulted independently for CommScope on their website unification project, utilizing Adobe XD and Miro for content audits and card sorting, which streamlined stakeholder-aligned messaging and strategy. Advised on SEO, provided creative direction, and developed sitemaps and LoFi designs, resulting in a cohesive online presence.

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Edelman Digital Creative Team Leader

Senior Vice President, Digital Content Director, July 2011 - July 2014

Vice President, Associate Creative Director, December 2007 - July 2011

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• Strategic Leadership & Team Development
   

  • Transferred to Edelman Chicago from NYC in 2007 to stabilize and grow the team, successfully enhancing team stability and growth.
     

  • Built and led a diverse 15-person creative team, hiring Chicago's first dedicated project managers and writers, which improved project delivery and team efficiency.
     

  • Established a proactive management approach, anticipating challenges to prevent impacts on timelines or deliverables, resulting in smoother project execution.
    
     

• Creative Operations & Direction
   

  • Provided hands-on creative leadership across all accounts, establishing a creative vision that improved client satisfaction while managing day-to-day operations efficiently.
     

  • Directed information architecture (UX) development for all projects, ensuring optimal user experiences.
     

  • Led conceptualization for major initiatives, enhancing project outcomes and team performance through effective creative oversight.
    
     

• Client & Project Management
   

  • Served as creative lead for all clients, enhancing project quality and team collaboration by managing both internal team members and external creative resources.
     

  • Partnered with project management staff on schedule development and resource estimation, leading to improved project timelines and resource allocation.
     

  • Led or actively participated in client presentations, establishing strong client relationships and ensuring alignment.
    
     

• Content & Campaign Development
   

  • Spearheaded creative strategy and execution for major brands, including SC Johnson, Disney, American Heart Association, and Conagra.
     

  • Managed monthly content calendars while developing integrated PR and social media campaigns.
     

  • Created compelling assets for new business pitches that helped secure additional Edelman opportunities.
    
     

• Digital Innovation
   

  • Established Edelman Chicago's Real-Time newsroom offering, enabling rapid-response content creation.
     

  • Oversaw website design/development for clients, including Veolia Water, AAI Pharma, and DMI's Fuel Up to Play 60.
     

  • Balanced hands-on creative development with strategic oversight of multiple concurrent projects, ensuring timely delivery and high-quality.

To View Additional Early Formative Experience: Please visit https://www.linkedin.com/in/glipman/ ​