CHALLENGE: Solution Engineers & Account Executives needed a simplified approach for presenting customer journeys for smaller opportunities under $200k, but lacked the resources and templates to create these efficiently.

SOLUTION: For deals that fell under our $200k threshold for full creative assistance, I proposed and delivered the "Journey Graphic Kit" of templates and assets to allow sellers to craft their own simple journey story and chase smaller deals. I designed the journey graphic for COX Automotive (which we won) and created a framework that others could use independently.

RESULTS: The template system has been repeated thousands of times across multiple industries, empowering Sales Engineers to create professional journey graphics for successful small-opportunity sales efforts without requiring extensive design resources.