Customer Experience Catalyst
Go-to-Market Innovation
RESEARCH-DRIVEN DESIGN LEADERSHIP
CUSTOMER EXPERIENCE REVENUE
I transformed how Salesforce connects with customers through innovative storytelling approaches that helped secure millions in revenue and contributed to 20% year-over-year growth.
MORE SALES THROUGH SCALE
Highly adept at packaging the most successful selling approaches and addressing gaps in selling motions to solve, scale & enable our teams for broader organizational impact.
HELPING
SELLERS SELL
Led development of strategic internal tools & enablement described as "pouring gasoline" on sales growth engines, helping sellers differentiate our offerings in competitive markets through distinctive experience design.
DELIVERING ON CUSTOMER NEEDS
Established a formal UX practice with a 300+ member testing network, implemented research frameworks, and upskilled 40 team members while maintaining 100% team retention during frequent organizational changes.
I transform how organizations connect with customers through innovative storytelling that delivers measurable results. As a UX leader at Salesforce, my customer experience solutions helped secure millions in revenue while contributing to 20% year-over-year growth for over a decade.
My superpower? Creating tools that enable sellers to win in competitive markets—from ROI calculators used by 55% of Salesforce Account Executives and Regional Vice Presidents to interactive journey visualizations that have helped close multimillion-dollar deals with brands like Tiffany & Co. and Mattel.
My experience spans UX/CX leadership, product design, and go-to-market strategy, with proven success in differentiating products in competitive markets. I excel at turning ambiguity into direction through research and testing, while building practices that scale customer success across organizations. With expertise in 360° storytelling and field enablement, I partner effectively with sellers to deliver solutions that meet both business objectives and customer needs.
When not crafting exceptional digital experiences, you'll find me building physical things as "Greg the Handy Husband" — applying the same problem-solving mindset to woodworking projects that I bring to experience design.
PRODUCT DESIGN
Salesforce Data Cloud Internal Pricing Calculator
Agile Design & Testing
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Demo Store Power User Acceptance Testing
Beta Launch Viability Testing
FY25 Global Demos Survey
AI Augmented Analysis and Leadership Readback
Solutions Workspace Demo Guides Implementation Testing
Iterative Design and User Testing
2024 Dreamforce HLS Demos
Pre-Release Prototyping Demo
Experience Cloud Self-Service Microsites Platform
Filling a Critical Need for Selling Teams
Demo Studio Menu of Offerings
Go To Market Strategy & Enablement
User Experience Practice Testing Network, Guides & Community
Thought Leadership & Team Training
CUSTOMER EXPERIENCE
Holodeck Customer Journeys
Example of our go-to presentation style to hook prospective customers
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Journey Graphic Samples
A Simple 1-page storytelling style for <$200k opportunities
Demo Interaction Maps
An easy to follow guide for customers for complex demos and RFPs
Trailmap Customer Journeys
Simplify storytelling and highlight the fun parts of a story
ENDORSEMENTS
“ ... Greg is a passionate design manager who excels at empathetic listening and advocacy. His ability to balance different perspectives leads to widely-supported initiatives, while his genuine nature makes him highly approachable and collaborative....”
Salesforce Senior Manager, Front-End Engineering – Demos
“ ... [Greg] fosters a transparent environment, openly sharing updates and inviting suggestions on how we can improve our work. I appreciate how he empowers me to take a lead role on projects, which has been both motivating and confidence-building ...”
Salesforce Senior Demo UI/UX Designer – Global Seller Experience
“ ... Greg was my go-to person when I needed to get something done at the leadership level. His tenure and experience allows him to move quickly and efficiently....”
“ ... The energy Greg creates behind [our] important strategic initiatives drives our culture of innovation and our value of high quality. Keep doing this, this is what powers our future and models the behaviours we want to see in our people ...”
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LET'S CONNECT!
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© 2025 Gregory T. Lipman | All samples shown are the property of my respective employers or their customers.