ADAPTIVE STRATEGIC THINKING
EMPATHY FOR USERS & CREATORS
USER EXPERIENCE LEADERSHIP
PEER RECOGNITION
Nominated for Director of User Experience & Design in the Specialized Tools & Programs Team in December 2024 with universal management peer endorsements, recognized for exceptional leadership, strategic impact, and innovation in UX practices.
PRACTICE BUILDING
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Established UX practice and drove project backlog through research-first advocacy, creating a 300+ member testing network, developing a comprehensive testing methods guide, and implementing stakeholder feedback solutions, resulting in improved product adoption rates on projects.
PEOPLE & CHANGE
MANAGMENT
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Successfully led a globally distributed team of 7 UX/UI Designers, driving innovative design solutions through frequent change and high-stakes projects, maintaining a 100% team retention rate.
SUCCESSFUL
DELIVERY
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Delivered high-value projects, including the Agentforce ROI Calculator with 1,000+ total cases and 670+ active users, our Self-Service Experience Cloud microsites platform that generated 49+ customer sites, and product future-state Figma prototypes showcased at Dreamforce and World Tour 2024
A seasoned UX/UI design leader with extensive experience in both design innovation and team leadership, I thrive at the intersection of creativity, strategy, and user-centered solutions. Currently a Senior Manager at Salesforce, I lead global teams with a low-ego approach that prioritizes elevating team members and celebrating their successes above my own. My leadership style blends strategic vision with genuine humility and a healthy dose of humor, creating environments where creativity flourishes and team bonds strengthen through shared challenges and achievements.
I am passionate about establishing research-first methodologies and fostering cross-functional collaboration. With a relentless commitment to continuous learning — from completing AI certifications to management training programs — I model the growth mindset I encourage in my teams. This dedication to improvement extends to my work developing comprehensive testing networks of 300+ members, implementing AI-powered feedback solutions, and creating accessible, user-centered designs that drive measurable business outcomes.
Whether presenting to executive stakeholders or mentoring team members through personalized development plans, I lead with empathy, transparency, and authenticity. My teams consistently deliver high-impact solutions — from the Agentforce ROI Calculator with 1,000+ cases to industry-focused prototypes showcased at Dreamforce — while maintaining strong retention rates through organizational changes. I thrive in dynamic environments where I can tackle complex challenges, champion inclusive design practices, and create meaningful user experiences that deliver both business value user delight.
USER EXPERIENCE
Salesforce Data Cloud Internal Pricing Calculator
Agile Design & Testing
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Demo Store Power User Acceptance Testing
Beta Launch Viability Testing
FY25 Global Demos Survey and Analysis
AI Augmented Analysis and Leadership Readback
Solutions Workspace Demo Guides Implementation Testing
Iterative Design and User Testing
CUSTOMER EXPERIENCE
Holodeck Customer Journeys
Example of our go-to presentation style to hook prospective customers
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Journey Graphic Samples
A Simple 1-page storytelling style for <$200k opportunities
Demo Interaction Maps
An easy to follow guide for customers for complex demos and RFPs
Trailmap Customer Journeys
Simplify storytelling and highlight the fun parts of a story
ENDORSEMENTS
“ ... Greg is a passionate design manager who excels at empathetic listening and advocacy. His ability to balance different perspectives leads to widely-supported initiatives, while his genuine nature makes him highly approachable and collaborative....”
Salesforce Senior Manager, Front-End Engineering – Demos
“ ... [Greg] fosters a transparent environment, openly sharing updates and inviting suggestions on how we can improve our work. I appreciate how he empowers me to take a lead role on projects, which has been both motivating and confidence-building ...”
Salesforce Senior Demo UI/UX Designer – Global Seller Experience
“ ... Greg was my go-to person when I needed to get something done at the leadership level. His tenure and experience allows him to move quickly and efficiently....”
“ ... The energy Greg creates behind [our] important strategic initiatives drives our culture of innovation and our value of high quality. Keep doing this, this is what powers our future and models the behaviours we want to see in our people ...”
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LET'S CONNECT!
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© 2025 Gregory T. Lipman | All samples shown are the property of my respective employers or their customers.