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Our Vision for Kraft Foods worldwide is to be recognized as the Undisputed Global Food Leader as defined by our stakeholders. This Vision will be realized when we become:
- Consumers: First Choice. We understand the needs of consumers and will constantly strive to satisfy and delight them.
- Customers: Indispensable Partner. We will continually strive to improve our service and business practices with our trade customers to support their goals.
- Employees: Employer of Choice. We will create a workplace environment that enables each of our employees to reach his or her maximum potential.
- Communities: Responsible Organization. We will be a positive force in the communities in which we live, work and market our products.
- Competitors: Undisputed Category Leader. We will be recognized by our competitors as best-in-class.
- Investors: Food Industry High-Performer. Investors in Philip Morris should recognize and value the strength of Kraft Foods International.
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