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Profile: Nabisco - A History of Snacking Innovation

Nabisco's history dates back more than 200 years to the world's first cracker. In 1792, Pearon's Bakery in Massachusetts began producing "pilot bread" or ship's biscuits that fed sailors on long sea journeys. A few years later, another bakery that would eventually be part of the Nabisco family, invented the first biscuit other than pilot bread, and called it a "cracker" for the crunchy sound it made when someone bit into it.

The story of Nabisco's rise to worldwide prominence is filled with many other notable milestones and innovations:

  • In 1898, while other companies were selling in bulk from cracker barrels, Nabisco created Uneeda Biscuit, the first high-quality soda cracker sold in a moisture-proof cardboard package.

  • In 1931, Nabisco invented the RITZ cracker, which in three short years became the largest selling cracker in the world with more than 29 million baked daily

  • After World War II, Nabisco pioneered the use of railroad cars to transport bulk raw materials, replacing flour bags and wooden barrels.

  • In the 1980's and 1990's Nabisco developed numerous new products and innovations, including the launch of Teddy Grahams, which rose to number three in its category in the first year, and the establishment of "wellness" snacking with the introduction of SnackWells.

  • In December 2000, Philip Morris Companies Inc. announced that it closed on its acquisition of Nabisco Holdings Corp.