Kraft Foods International: Profile

Kraft Foods International is part of Kraft Foods, Inc., the second largest food company in the world and an operating company of Philip Morris Companies Inc.

Kraft Foods, Inc. has two operating companies: Kraft Foods North America and Kraft Foods International. Kraft Foods International encompasses Europe, the Middle East and Africa, Asia Pacific and Latin America.

With a rich history of innovation, a strong brand portfolio, and a worldwide presence, Kraft Foods International has earned its reputation as a significant player in the food industry. And, it is beginning another exciting chapter with the recent acquisition of Nabisco Holdings Corp. by parent company Philip Morris Companies Inc. On a worldwide basis, the new Kraft Foods with Nabisco becomes a $35 billion revenue company, with $5.5 billion in operating income, based on 1999 proforma combined results.

In large measure, our success comes from a portfolio of outstanding brands -- some of the best-known food names worldwide, sold, served and enjoyed in over 140 countries - Kraft and Philadelphia cheeses, Suchard, Milka and CÙte'd'Or chocolates, Maxwell House, Jacobs and Carte Noire coffees. With Nabisco, well established brands such as OREO, RITZ and Premium crackers and Club Social are added to the list.

In 1999, KFI had 23 brands with revenues of more than U.S. $100 million in annual sales. Through these brands and many others, we hope to "satisfy the tastes of life" of our many consumers worldwide.