|
Kraft Foods, Inc. has two operating companies: Kraft Foods North America and Kraft Foods International. Kraft Foods International encompasses Europe, the Middle East and Africa, Asia Pacific and Latin America. Our headquarters are in Rye Brook, New York, U.S.A.
Kraft Foods International At-A-Glance:
Core Categories and Brands
- Five core categories: beverages, cheese, snacks, convenient meals and other grocery products
- 23 brands with annual sales of more than U.S.$100 million each
- Over 200 brands sold in more than 140 countries
- Our leading brands include Jacobs, Milka, Philadelphia, Carte Noire, Kraft, among others
Back to Top
Employees and Facilities
- 37,000 employees with operations in 44 countries worldwide
- 81 manufacturing sites
- Four regional offices located in the United Kingdom, Australia, Austria and the United States
Back to Top
Financial Strength
- 1999 underlying revenues of U.S.$9.1 billion, for the international food segment of Philip Morris Companies
- 1999 underlying operating income of U.S.$1.1 billion, for the international segment of Philip Morris Companies
- Since 1989, revenue growth from U.S.$3.7 billion to $9.1 billion
Back to Top
Industry Leadership
- Global leader in coffee (with Kraft Foods North America) with an estimated 13% share of all cups of coffee sold around the globe and an 18% share of Europe's coffee market
- Global leader in powdered soft drinks with $1.3 billion in worldwide sales in 1999
- Global leader in the cream cheese category with the Philadelphia brand with over $1.0 billion in worldwide sales
- Global leader in cookies and crackers with a 13 percent market share
Back to Top
Country Leadership
Outside North America, we hold the #1 or #2 market share positions for:
BEVERAGES
- Coffee: Austria, China, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, Hungary, Ireland, Lithuania, Poland, Romania, Slovakia, South Korea, Sweden, Taiwan, Turkey, Ukraine, United Kingdom
- Powdered Soft Drinks: Argentina, Brazil, Bulgaria, China, Costa Rica, Czech Republic, Dominican Republic, Ecuador, Guatemala, Honduras, Nicaragua, Panama, Philippines, Poland, Turkey, Uruguay, Venezuela
CHEESE
- Cream Cheese: Australia, Austria, Belgium, Denmark, Germany, Greece, Hong Kong, Ireland, Italy, Japan, Korea, Norway, Spain, Sweden, Taiwan, United Kingdom, Venezuela
- Process Cheese: Australia, Hong Kong, Indonesia, Italy, Panama, Philippines, Spain, Taiwan, United Kingdom, Venezuela
SNACKS
- Chocolate Confectionery: Argentina, Austria, Belgium, Brazil, Bulgaria, Costa Rica, Denmark, El Salvador, France, Germany, Greece, Guatemala, Hungary, Lithuania, Netherlands, Nicaragua, Norway, Poland, Romania, Slovakia, Sweden, Turkey, Ukraine
- Salty Snacks (extruded/chips/nuts): Denmark, Finland, Lithuania, Norway, Sweden, Ukraine
- Biscuits (cookies and crackers): Argentina, China, Ecuador, Hong Kong, Peru, Taiwan, Venezuela
CONVENIENT MEALS
- Meals: Germany (Miracoli)
- Meats: France, Germany, United Kingdom (Lunchables), Italy (canned meat)
GROCERY
- Salad Dressings: Australia, Denmark, Hong Kong
- Mayonnaise/Miracle Whip: Australia, Costa Rica, Ecuador, Germany, Greece, Hong Kong, Italy, Panama, Philippines, Venezuela
- Dry Desserts: Argentina, Brazil, Colombia, Ireland, Peru, United Kingdom, Venezuela
Back to Top
Growth and Innovation
- Volume generated from new products has more than doubled in the last two years, driven by new coffee and confectionery product successes.
- Sales of Tang grew by double digits in 1999, with new market launches in Asia and Central Europe
- Our "fast adapt" philosophy created several transatlantic success stories, including Lunchables and Dairylea Dunkers
Back to Top
Community Support
- With Kraft Foods North America, contributed approximately U.S.$14 million in grants and more than U.S.$17.0 million in-kind food donations last year
Back to Top
Nabisco International At-A-Glance:
- Worldwide leader (including North America) in cookies and crackers with a 13% market share
- Royal (gelatins, dry dessert and drink mixes) is Nabisco International's #1 brand
- OREO'S is a strong #2, followed by other power brands including: Chips Ahoy!, RITZ, Club Social, among others
- Holds the #1 or #2 share position in biscuits (cookies and crackers) in Argentina, China, Ecuador, Hong Kong, Taiwan and Venezuela
Back to Top
Kraft Foods North America Website
|
|
