Newsroom: Innovation

What's new at Kraft Foods International? A lot.
A culture of innovation is one of the defining characteristics of our company. Right now, an employee is feeling proud because he or she just developed a product formulation improvement or a one-of-a-kind sales promotion. Across the globe, someone else is excitedly describing ideas for environmental improvements or new product packaging.

Every part of our company is open to new ideas. We don't ask "Why?" We ask "Why not?" And then we work until we arrive at an answer.

This site will capture the most recent innovations from Kraft Foods International. Visit regularly to see what visions have become realities.

Reformulating our Flagship Coffee Brand.The famous aroma of Jacobs Kronung roast and ground coffees is now longer-lasting. Using a better bean blend and a "chilled aroma" process, Kronung will retain more aroma in the package. This breakthrough aroma-protection process is beng used as a model for other Kraft Foods International brands and being announced to the German market by supermodel Claudia Schiffer, in a series of TV ads that began running in October 2000.

Click here to view one of the advertisements starring Claudia Schiffer.