Romano Schmidt, Manager Trade Marketing Support, Germany

"I was part of the Kraft Foods International team that launched the limited edition 2000g Milka Millennium chocolate tablet in eight countries. We were a small, highly motivated team, encouraged and challenged to "think outside the box" to make this once-in-a-millennium event a success. Working in this energizing environment, we did it: The Milka Millennium bar sold well above plan throughout Europe and was voted the best confectionery launch in Germany by the "Top 10 Innovations Report."