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When you talk about Kraft Foods International's confectionery business, you are talking first and foremost about chocolate.
With a powerful portfolio of world famous brands, we are the third largest seller of chocolates globally --leading the way
in Latin America and a strong number two in Europe.
Our number one brand, Milka, with its well-recognized lilac packaging,
is approaching U.S. $1 billion in sales. Another favorite, Toblerone,
with its triangular-shaped nougat and milk chocolate bars, is familiar to people in 110 countries. Toblerone is a truly
global brand that has an in-market presence supplemented by a high profile, large-volume, duty-free business.
The Scandinavian countries have given us the popular Freia
and Marabou brands, while
France has contributed Suchard pralines and Belgium provides the intense, memorable taste of
CÙte d'Or. Balancing these major brands is a host of wonderful local brands in Latin America and other regions.
Although our chocolates already enjoy market-leading positions in 15 countries, we continue to develop new products that will grow to be tomorrow's global favorites. Chocolate products introduced in the past two years now represent approximately 11% of our total confectionery sales volume, triple the level of only a few years ago.
Our best-selling Confectionery brands include:
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Milka, the leading European chocolate confectionery brand in volume and growing globally, known for its delicious tender taste and lilac cow and packaging. Major Markets: Argentina, Austria, Balkans, Belgium, Brazil, Bulgaria, Czech Republic, France, Germany, Hungary, Italy, Netherlands, Poland, Portugal, Slovakia, Spain, Switzerland, Turkey |
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CÙte d'Or, an intense, full-flavored Belgian chocolate pleasure made with the very best cocoa. Major Markets: Belgium, France, Italy, Netherlands |
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Toblerone, an instant success when it was introduced in 1908, this triangular-shaped Swiss-made chocolate with honey nougat is known around the globe. Major Markets: 100 plus countries |
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Marabou, with its outstanding chocolate quality and marvelous history, this tasty treat claims more than 50% market share in Sweden. Major Markets: Denmark, Finland, Sweden |
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Freia, a chocolate favorite with more than 50% market share in Norway. Major Markets: Norway |
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Suchard, these premium chocolates are expanding across Europe, from their French and Swiss roots. Major Markets: Austria, France, Germany, Spain, Switzerland, United Kingdom |
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Daim, a crunchy chocolate specialty highly popular in Scandinavia. Major Markets: Denmark, Finland, France, Germany, Norway, Sweden, United Kingdom |
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Bis, with a colorful and lengthy history, this chocolate wafer snack has many devoted fans.Major Markets: Argentina, Brazil |
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Terry's Chocolate Orange, looks like an orange, tastes like chocolate, this popular brand sells like crazy in England. Major Markets: United Kingdom |
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Prince Polo & Siesta, exceptionally crunchy wafers covered with real chocolate, especially appealing to adult candy lovers. Major Markets: Czech Republic, Poland, Slovakia |
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Sugus, this chewy, fruity candy with tremendous appeal to kids has become our best-selling confectionery brand in Asia. Major Markets: Hong Kong, Indonesia, People's Republic of China, Portugal, Romania, Spain, Switzerland, Thailand |
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Sonho De Valsa, Brazil's most consumed praline with over 60 years of history, it is regarded by consumers as a most romantic gift. Major Markets: Brazil |
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Gallito, with its rooster logo and 90-year history in Costa Rica, this traditional product comes in two forms, sugar confectionery and chocolate confectionery. Major Markets: Central America |
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Laka, Brazil's leading white chocolate and part of the Lacta brand family; this Brazilian favorite is a particularly popular chocolate treat at Easter time with its range of Easter eggs. Major Market: Brazil |
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3-Bit, combines a crunchy biscuit and smooth creamy filling, covered in delicious Figaro chocolate. Major Markets: Czech Republic, Greece, Hungary, Poland, Slovakia |
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Shot, the perfect combination of tasty chocolate and big crunchy peanuts. Major Markets: Argentina, Central America |
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