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The closing of the Nabisco Holdings Corp. acquisition by Philip Morris Companies Inc.
catapults Kraft Foods International to a leadership position in the biscuit market, adding some of
the world's most well-known brands to Kraft Foods International's portfolio. With a 13 percent market
share, Nabisco is the leading marketer of biscuits worldwide. Together with our sister company in
North America, Kraft Foods becomes a leading manufacturer of sweet cookies and savory crackers.
Latin America represents the most dynamic biscuit market for Kraft Foods International. Nabisco's
power brand, OREO, one of the most recognized global brands, has been well established in this region
for more than 30 years. It was introduced in Brazil, Argentina, Uruguay and Chile in the early 1990s.
We offer many other varieties of cookies and crackers, including best-sellers
such as RITZ, one of the most successful savory crackers in the world, and Club Social,
another fast-growing brand.
Our best-selling biscuit brands include:
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OREO, the largest international biscuit in more than 100 countries, was introduced in 1912, and today this cream-filled chocolate cookie is a household name worldwide. Major Markets: Argentina, China, Indonesia, Taiwan, Thailand, Venezuela |
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Chips Ahoy!, a sweet snack with real milk chocolate chips baked into every crispy bite. Chips Ahoy! is introducing the chocolate chip cookie to the world. Marjor Markets: Brazil (Chocooky), Central America, China, Ecuador, Indonesia, Philippines, Taiwan, Venezuela |
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RITZ, these buttery, flaky crackers are a global favorite, perfect with spreads, in soups or by themselves. Major Markets: Central America, China, Ecuador, Hong Kong, Indonesia, Peru, Taiwan, Thailand, Venezuela |
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Club Social, one of Nabisco's oldest crackers, offers consumers a great tasting biscuit at a great price. Major Markets: Brazil, Caribbean, Central America, Colombia, Ecuador, Peru, Venezuela |
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Express, the #1 cracker brand in Argentina, is a traditional cream cracker with premium flavor. Known for its unique light and crunchy texture, it's a favorite among all ages. Major Market: Argentina |
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Lucky, an all-family brand with a strong portfolio of high-quality cookies and crackers. Led by Lucky Butter Coconut, Lucky brand biscuits come in both sweet and savory alternatives and is the #1 biscuit brand in Taiwan. Major Market: Taiwan |
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Trakinas, a cookie geared towards children and featuring playful faces on top that add fun to each bite. Major Markets: Brazil, Central America, China, Indonesia, Thailand |
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Kraker/Hony/Aveny Bran, a line of bran crackers positioned to adults as the "healthy alternative." These crackers come in three varieties: Aveny Bran, Hony Bran and Kraker Bran. Major Markets: Central America, Colombia, Indonesia, Thailand, Venezuela |
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