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To get a good sense of Kraft Foods International's dessert business, you need to look
to Northern Europe and the Middle East. Our Bird's brand in the United Kingdom makes a traditional treat when British families get together.
We also have a broad range of desserts in Norway under the Freia
brand. Additionally, our Dream Whip topping is gaining strength in the Middle East, especially in Saudi Arabia. With Nabisco, we now offer Royal dry mix desserts, a strong and popular favorite in Latin America.
Our best-selling Dessert brands include:
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Royal, these dry mix desserts have a unique texture that lets you "squish" this refreshing, full-flavored treat. Major Markets: Argentina, Brazil, Colombia, Venezuela. |
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Bird's Custard, a dessert topping, sold in powdered and ready-to-eat form and usually served hot on top of pies or sponge puddings. Major Markets: Ireland, United Kingdom |
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Bird's Angel Delight, this powdered dessert comes in many flavors including strawberry, chocolate, banana and vanilla. When whisked with cold milk, it makes for a summertime treat. Major Markets: Ireland, United Kingdom |
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Dream Whip, this delicious whipped cream topping adds zest to any dessert from Jell-O to pies and puddings. Major Markets: Saudi Arabia, United Kingdom |
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