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Several names -- Philadelphia, Kraft, Cheez Whiz and Dairylea, among others -- encapsulate Kraft Foods International's long-standing, worldwide strength in cheese.
Philadelphia cream cheese is one of the most popular brand names in the entire food industry. Introduced more than 120 years ago, this silver-packaged product still boasts a solid annual growth rate and is now sold in more than 100 countries. Across the globe, over $1 billion of Philadelphia was sold last year.
Our Kraft brand process cheeses are consumer favorites in countries around the world. Packaged as single slices, portions or snacks, Kraft cheeses adorn sandwiches and pizzas from Rome to Sydney. Dairylea is a quality brand favorite in the United Kingdom while Cheez Whiz spreadable cheese is high on the list with youngsters in Asia and Venezuela.
Our best-selling Cheese brands include:
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Philadelphia, the world's best loved cream cheese with more than U.S.$1 billion in sales around the world including North America. Major Markets: Australia, Austria, Belgium, Germany, Holland, Hong Kong, Ireland, Italy, Japan, Philippines, Saudi Arabia, Scandinavia, Singapore, South Korea, Spain, United Kingdom, Venezuela |
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Kraft Sottilette, this process cheese has a leadership share of the Italian market. Major Markets: Italy |
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Dairylea, from process cheese slices to wholesome kids' snacks, this brand stands for quality. Major Markets: Ireland, United Kingdom |
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Kraft Singles, still the classic. Major Markets: Australia, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Spain, Philippines, United Kingdom |
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El Caserio, a process cheese that boasts the number one position in Spain. Major Markets: Spain |
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Cheez Whiz, a popular, spreadable, real-cheese brand created for children. Major Markets: Philippines, Venezuela |
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Eden, the leading brand of carton cheese in the Philippines. Major Markets: Philippines |
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