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Europe is the coffee capital of the world and Kraft Foods International makes the coffees that fill more cups than anybody else. At a Viennese coffeehouse, an Italian espresso bar or gathered around a Berlin kitchen table after dinner -- people are enjoying our coffee.
Besides being #1 in seven European countries, we are also the leading coffee company in South Korea. We sell the rough equivalent of 94 billion cups of coffee annually or an estimated 257 million cups of coffee each day.
For us, coffee is a large and growing market. Whether it is aromatic roasted, rich mocha or convenient instant, we consistently build our business by catering to consumers' desire for products with new aromas and tastes. We continually explore new markets looking for opportunities to introduce new generations around the globe to our fine coffees.
Our best-selling Coffee brands include:
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Jacobs, a mega brand that traces its beginnings to 1895 in Germany and has set the quality standards for coffee in Europe ever since. Major Markets: Austria, Czech Republic, Germany, Hungary, Latvia, Lithuania, Poland, Slovakia, Switzerland, Turkey |
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Maxwell House, a pioneer in the instant coffee market in Europe and Asia, building on its status as an American favorite. Major Markets: China, France, Germany, Hong Kong, Ireland, Poland, Russia, Taiwan, South Korea, United Kingdom |
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Carte Noire, which is the leading premium coffee brand in France, a category in which Kraft Foods International has more than 50% share. It is steadily building a super-premium position in new markets. Major Markets: Belgium, France, Ireland, United Kingdom |
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Maxim, one of the best selling freeze-dried coffees in North Asia. Major Markets: Japan, South Korea |
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Blendy, a leading regional brand enjoying growing popularity. Major Markets: Japan |
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Gevalia, the market leading brand in the coffee-loving Nordic region and available in the United States as a gourmet import. Major Markets: Denmark, Finland, Sweden |
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Jacques Vabre, a traditional French brand renowned for a wide range of unique coffees sourced from the world's best growers. Major Markets: France |
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Kenco, the fastest growing brand in the United Kingdom, based on real coffee expertise. Major Markets: Ireland, United Kingdom |
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Kaffee HAG, the world's first decaffeinated coffee tracing back to a patented breakthrough in 1906. Major Markets: Austria, Germany, Italy |
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